The Abu Dhabi University Knowledge Group (ADUKG) has partnered with SQI in order to meet the RFP requirements for Road and Transport Agency (RTA) in Dubai and other Emirates. This Service Culture Project supports their 7 Stars Customer Service Strategy and is in preparation for Dubai’s Expo 2020. John Tschohl is doing a 7 Star Service Strategy Seminar for their top 150 leaders on December 31 in Dubai.

I have two reports Vernon Hill, Founder and CEO of Metro Bank London sent me in the last 2 weeks. In London there are 5 large banks which have about 85% market share. Metro Bank opened its doors on July 29, 2010 with 40 employees and 4 stores. Today they have over 1600 employees, 30 stores and over 410,000 accounts. Read on to see how much they've grown.

Service Leaders consistently have more revenue, make more money, plus have a stronger brand and market share. They dominate the market and crush their competition.  In this issue I will share my ideas on Apple, Metro Bank London and my investment of $1000 each in 9 service leaders in May 2003.

I have been writing and speaking on customer service longer than anyone in the world and I still cannot figure out why so few organizations focus on creating a service culture. I think most firms think they are awesome without realizing that most customers in the world have trouble finding a service leader.

Read full blog post here where I highlight some of the world's leaders and role models in customer service.