Proven Process for Driving a Service Culture
JULY 2026 

Most companies think they deliver great service. Most companies are wrong.

Creating a true Service Culture is the least expensive way to scale your business and outpace your competition—but it requires a formula most CEOs fail to master.

In my latest article, we’re pulling back the curtain on the Service Strategy. We cover the 9 critical pillars your business needs to reduce friction, empower your team, and drastically increase speed.

Read 9-Step Proven Process

John Tschohl Speaking in Kazakhstan

Last month, I was in Almaty, Kazakhstan, doing seminars for New Vision. Here is a link for the live testimonials from Maxat Kurbenov from New Vision and Dr. Gennady Polonsky, who managed my trip to Kazakhstan. Over 4,000 participants were in the New Vision Forum.

 

I have added a new speaking video to JohnTschohl.com.

It is on the front page and is only 10 minutes long. This is an overview of the message I use in my presentations throughout the world.

If interested in booking me for an event this or next year, contact me:

John Tschohl
Cell: 1-612-382-5636
John@servicequality.com


John Tschohl in the Media

Each week, I am in the media. Here is a link to all Media releases that I send out once a month. 

We also have articles and media published each week. Here is a link 

Here is a 45-minute interview in Russian and English with Regina Karibayeva in Kazakhstan. You will be impressed with my Russian.

Here is a Podcast in English with Angela Sharpe


Smile: A One-Session Program in English and Spanish

Smile is a one-session program implemented in 3-4 hours. The first step in great customer service is to Smile. In Minnesota, where I live, almost everyone smiles. In some parts of the US and in many countries, you seldom see a Smile. I am in Oregon this week, and almost everyone smiles.

A first impression can change everything. Offering a warm, genuine smile tells the customer:

  • I like you.
  • I care about you as a person.
  • I value you.
  • I care about your needs.
  • I'm ready to help.

A genuine smile can change everything -- for the customer, your colleagues, and yourself.

The user-friendly Leader Guide comes with a flash drive. Participant material includes a 6 x 9" perfect-bound participant book, certificate, technique card, and Smile customer service performance standard.

View the Smile Brochure:

The facilitator guide with the flash drive and over 40 minutes of video is only $999. Participant kits start at $20.

Train your staff with Smile, and if for any reason you do not like it return all materials for a quick refund. In 45 years, we have had 2 refunds totaling less than $800.

If you want volume pricing, please reach out to your Service Quality Institute partner or contact John@servicequality.com

You can view the Smile program on our website, including a 5-minute video demo in English and Spanish. You can also view all elements of the program on our website.

The introductory start-up special, which includes the leaders guide with the flash drive and 25 participant kits, is only $1,499.
 

SQI In The Media

Complaints are Opportunities: Make the Most of Them
Retail Observer

Be Relentless in Serving Your Customers – It’s the Hook for Customer Loyalty
Call Center Times

Make the Most of Customer Complaints
Franchising.com

Coaching for Success: Be What Your Employees Need and Want You to Be 
Retail Observer

Performance Reviews: A Roadmap for You and Your Employees
Agency Sales

Coaching Builds Stronger and More Loyal Teams
Franchising.com

Magical Moments: Create Them, and You’ll Shine
American Fastener

Coaching for Success: Be What Your Employees Need and Want You to Be
Call Center Times

See All Media Articles