Why do Companies All Believe They Deliver Awesome
Customer Service and 99% of Customers Disagree

AUGUST 2024
 

I find that most CEOs and top management believe their organization delivers awesome customer service. If you ask all 330 million people in the US to identify 5 customer service leaders most would not be able to come with 5.

I started developing in 1979, Feelings the world’s first customer service program. It was released in January 1980. It was all based on a very simple concept. When you provide awesome customer service customers come back, they spend more money and they bring their friends. When you have awful or poor customer service customers don’t buy and they don’t recommend their friends. I think customer service is worse today than in 1979.

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New Updated Feelings Supermarket Program in English and Spanish

SQI has updated the video for English and Spanish Feelings Supermarket. It looks like it was filmed yesterday. This is the only customer service program in the world customized for supermarkets. Food City has been using Feeling since the early 1980's. We filmed the new video at their stores and created a custom version for Food City and one for SQI. We have 5 versions of Feelings. Supermarkets are a huge market for Service Quality Institute.
 
Today, Food City spans five states, operating 150 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama. The chain includes 130 Food City locations (with 119 pharmacies and 116 fuel/convenience stores), 5 Fresh n’ Low and 1 Cooke’s Food Store & Pharmacy locations, 4 Super Dollar Food Center limited assortment stores, 4 wine & spirits stores, and 6 Curt’s Ace Hardware stores. K-VA-T Foods also operates its own 1.2 million-square-foot distribution center, located in Abingdon, VA, as well as Misty Mountain Spring Water, L.L.C. They have over 18,000 employees.
 
The participant kits are $22 to $11 in volume. Facilitator kits start at $1199 and go to $599 for 250 or more. The introductory start-up special for 25 people is only $1,749 with free worldwide shipping. Visit Feelings Customer Care for Supermarkets

Through September 30 we are offering a 25% discount on all purchases of the new Feelings Supermarket program.


John Tschohl Service Strategy Seminars

If you have a major event in the next 1-2 years you would like to drive a customer service and experience focus reach out to Carmen or myself. The strategy starts at the top. I can get your team really passionate about awesome customer service.

Every presentation is customized. I can do keynotes for 60-90 minutes, a full day, or a 2-day seminar. I do these Seminars in person or on Zoom. 

Visit my speaking site.

If you want to use me for a keynote or 1-2 day seminar, contact our Channel Partners all over the world or:

Carmen Velasco, VP of Latin America & North America
Carmen@servicequality.com
Whats App 1-619-862-7694

John Tschohl
John@servicequality.com
Cell/Whats App 1-612-382-5636


Live and Virtual Customer Service Certification Seminar in Minneapolis
May 12-15, 2025

Our next annual Customer Service Certification Seminar is May 12-15, 2025  in Minneapolis. The registration fee is $2,297. The Early Bird Special of $1,997 expires on January 31, 2025, and saves you $300. If you want to advance your career and credentials this is a huge opportunity. You also earn 18 credits toward your Master of Customer Service Diploma.

If you need a visa you need to apply now. The US Embassy is super slow.

View this link for more information on our Certification Seminars.

Leading Empowered Teams for an Awesome Customer Experience is for managers and leaders. All Certification participants receive the Leader Guide, PowerPoint, and participant material. This 2-day seminar focuses on what you have to change to become more customer-centric, how to drive empowerment, the skills of coaching for a customer-driven workforce, and teamwork.

John Tschohl does a two-hour service strategy seminar on the first day. 

"Feelings Service Retail" is used on the first day of the Certification Seminar. All participants in CCST receive the $1,199 Feelings Facilitator and participant kit. The video was recently updated. Here is a link to Feelings for Retail Service. The 12-minute video preview is in the upper right corner. The total facilitator and participant material each person receives is worth $1,871. The Certification Seminar licensees you to buy participant material at an 85% discount off the Certification Fees. Feelings participant kits are $22 each, and Leading Empowered Teams are $150 each.

If you are working toward your Graduate of Customer Service or Master of Customer Service Diploma, it gives you 18 credits.

Special financing is available if needed. If you register by December 31, 2024, the payments are only $199 a month until paid with $500 down.

SQI In The Media

Thin the Herd: Fire Non-Performing Employees
HR.com

Reduce the Friction and Increase Sales and Profits
Today’s Restaurant

Service Recovery: Four Steps to Keeping Customers
Call Center Times

Four Steps to Keeping Customers
Retail Observer

Customer Service Coaching: How to Develop, Motivate and Retain Your Employees
CSM Magazine

Coaching for Success: Develop, Motivate and Retain Your Employees
Call Center Times

Service Strategy: The Most Powerful Tool You Can Have
Agency Sales

6 Steps for Great Customer Service in 2024
American Fastener

Service Recovery: Four Steps to Keeping Customers
CSM Magazine

Moving Up: Steps to Moving Up the Ladder of Success
Retail Observer

See All Media Articles