Everyone makes mistakes. When you screw up and you say, "I am sorry. Our mistake.” It is good customer service but NOT Service Recovery. Most organizations never admit mistakes and less than 1% practice Service Recovery. Keeping customers is critical to your growth. Gaining a new customer is expensive. When you lose one it is super expensive. Not many customers know the lifetime value of a customer, so if a customer has a problem with a $25 purchase most employees say big deal. It's only $25. The lifetime value of that customer could be $1,200, $3,500, or even $11,000. Learn how to turn customer issues into opportunities with swift action, responsibility, empowerment, and meaningful compensation. |