SQI June 2022 Newsletter

Speaking Tours in Georgia and Azerbaijan
JUNE 2022

I just returned from speaking tours in Tbilisi, Georgia and Baku, Azerbaijan. Both are beautiful countries. Nice people and great food.

This is my first visit to both countries. Georgia is on the Black Sea right beneath Russia, and next to Armenia, Azerbaijan and Turkey. The government of Georgia and their Tourism Administration invited me to do a seminar on customer service for several hundred key leaders in tourism. Salome Kvaratskhelia with Georgia Tourism invited me. My vision is to help Georgia be known for great customer service, not just great food and views.

Continue Reading About My Speaking Tour


I am creating a new program called Smile that will be released later in 2022. It will be a one-session program. I signed the agreement today with my writers. It will be video-based with a leader guide and participant book. As I travel across the world so few people smile. I believe it is the foundation for great service, showing warmth and an acknowledgment that Hi you are welcome. It takes only 1-3 seconds and communicates you care and they appreciate your business.

The vast majority of employees never smile. So easy. On the return flight from Frankfurt to Atlanta on Delta the crew was all positive. Everyone smiled. I was so impressed with the service I gave out 3 Diamond Award certificates. I think this is such an easy skill and attitude to learn. 

John Tschohl Service Strategy Seminars

I have tentative dates for seminars in Santa Cruz, Bolivia, Guadalajara Mexico, and Sofia, Mexico. My calendar is open for dates for 2022 and 2023. If you want to turn on your leadership team or country book a one or two-day seminar with your company or country. I have a lot of energy. Every presentation is customized. I am easy to work with.
If interested, contact:

Marina Lukyantseva, VP CIS & Russia 
Whats App +1-408-637-8730

Carmen Velasco, VP Latin America & North America
Whats App +1-619-862-7694

John Tschohl

Cell/Whats App +1-612-382-5636

Certification Seminar in Minneapolis May 22-25, 2023 Virtual and In-Person

Our next Certification seminar is May 22-25, 2023 in Minneapolis, Minnesota. It will be both virtual and in-person using Zoom. If you want to be certified and learn how to facilitate Feelings, our Flagship program and Leading Empowered Teams this a powerful way for you to advance your credentials and career and be able to buy participant material for these 2 programs at an 80% discount off your seminar prices.

Both programs are instructionally designed. All our programs are built around discovery learning. This means 80% of the time is group discussion, not a facilitator talking. The programs are easy for you to facilitate.

Here you can find a testimonial from Georgi Gunchev, Licensee for Service Quality Institute Bulgaria.

If you need a visa it is best to apply early. The US Embassy is super slow. If you need an invitation letter let me know. All virtual participants are allowed to attend a future in-person Certification Seminar at no cost. We had participants from the Virgin Islands and Zimbabwe that attended virtually in April and now both get free registration to the May 2023 Certification Seminar.

Register or find additional information here.

John Tschohl Hospitality Awards Banquet May 26

John Tschohl made a presentation on May 26 for a prerecorded Awards Presentation for Russian Hospitality. The presentation is in English with Russian subtitles. The PowerPoint presentation is in English.

Click here to view the presentation.

Modest Pricing Increases in July

Inflation is also hitting Service Quality Institute. On July 1, we have some modest pricing increases for the Service Culture Plan and Participant Kits. We kept pricing the same for most products.

SQI In The Media

John Tschohl TV interview in Baku, Azerbaijan
June 9, 2022

Anastasiya Lavrina, CBC TV
Baku, Azerbaijan

Relentless Role Models
American Fastener Journal

Drive Your Business by Empowering Your Employees

How to become Indispensable and Extraordinary – Prepare to Fail
Today’s Restaurant

Become Indispensable and Extraordinary!

The Power of Service Recovery – 5 Tips to Save the Customer

Become Indispensable and Extraordinary
Call Center Times


See All Media Articles


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