SQI October 2020 Newsletter

Seven Steps on How to
Survive the COVID-19 Sales Downturn
October 2020 

 Hi [firstname|there],

Customer service in the US has reached a new low. Frankly it is getting worse each week. You’d think with all the closed businesses due to the pandemic that the companies that are struggling would be so much more aware of their customer service. The problem is almost all CEO's believe they provide great service and almost everyone thinks it is awful. When top management does not see any problems with their level of customer service, they face a major problem.

The good news is you can be Relentless and run circles around your competition with awesome customer service even in tough times…that’s the most important. Here are 7 steps you can use:

7 Steps to Become Relentless

All the best, 

Take care of yourself and your families.Stay safe and I will talk to you soon.I am a firm believer in the statement….”We are all in this together”.How can I help you?

John Tschohl | Service Quality Institute
President | customer-service.com

Now 12 Online Customer Service-Learning Programs

We just added Feelings Retail Service to our online learning platform. A great way to learn while your firm is prevented from classroom training. A person can learn at their own pace. NO travel expenses. NO COVID-19 problems.

With our online learning customer service programs, you and your employees can improve your customer service skills for only $97 per course with substantial discounts for volume. Visit here for courses to view. You can mix and match and can buy in volume and use the codes as you add new employees to achieve volume discounts. For each program, there is a free preview.

Relentless - John's New Book!

I wrote Relentless because most organizations focus on customer service for a few months or a few years. Superior customer service is like breathing, you can never stop. Firms like Salesforce, Chewy, Wilderness Safaris, Northeast Delta Dental, Vernon Hill, Costco, Mayo Clinic and Stew Leonard's are Relentless and are all covered in Relentless.

Relentless is my 8th book. It can be purchased today on our website. The hardcover book will be available later this month for $27.00. You can order it now on Amazon

If you want to order autographed copies send John Tschohl an email John@servicequality.com Shipping in the US will be free with media mail.

Customer Service Diplomas

Service Quality Institute has the strongest brand in the world when it comes to Customer Service.We are the only institution in the world that is offering a diploma program online or in-person on customer service. Advance your career with credentials that have real value at a fraction of the price of the typical MBA course. We have two diplomas you can earn. Here is the link.

Graduate of Customer Service: Online the courses are $97 each. Seven SQI courses and 28 credits are required to achieve this Diploma.

Master of Customer Service: Online the courses are $97 each. Nine SQI courses and 48 credits are required to achieve this Diploma

Customer Service Certification Seminar
May 24-27, 2021

Our next Certification seminar is May 24-27, 2021 in Minneapolis. We just completed our online Certification program. Registration is $2,097 and you receive over $1,800 in facilitator and participant materials. Here is the link.

This Certification seminar will advance your career and give you the training and facilitator materials to implement Leading Empowered Teams and Feelings in-house with an 85% discount off your seminar fees for additional participant material. Help your organization create a service culture and become Relentless.

This Certification Seminar gives you 12 credits toward your Graduate of Customer Service or Master of Customer Service. 

See the brochure.

In The Media

Customers will Remember your Business
Today’s Restaurant

Navigating the Difficult Times
Agency Sales

Bad Service Nullifies Advertising
Retail Observer

Customer Service Myths
Today’s Restaurant

Being Proactive – Internally Customer-Driven 
Agency Sales

What is Relentless? 
Call Center Times 

Being Seduced into Fitting In
Retail Observer

Treat Customers Like Life-Long Partners
Agency Sales

See All Media Articles


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Service Quality Institute, 9201 East Bloomington Freeway Minneapolis, MN 55420