Build Rapid Sales Through a Service Strategy
August 2023 

There are 3 core ways to grow your business

• Borrow $10-20 million for capital renovation. I am sure your local bank has very low-interest rates and would love to borrow you unlimited money.
• Spend $50,000 -100,000 a month on advertising and marketing. There are probably 1000 different places that offer advertising options that all would love your money.
• Focus on word-of-mouth advertising where customers love the customer experience, so they come back with their friends. It's FREE. This is how Amazon, Apple, Mayo Clinic and Costco grow their business. You will rarely see TV commercials from these firms. In 2022 Apple had $99 billion in net profit. Amazon grew sales by $44.2 billion. The Mayo Clinic had revenue last year of $16.3 billion and over $1 billion in philanthropic gifts. Costco, the 7th most admired firm by Fortune, ended sales on August 28, 2022, with revenue of $71 billion and 600 stores as of February 20, 2023.

Word of mouth is the least expensive way to grow your business and by far the most powerful. It means that you have to understand the power of the Service Strategy.  All employees need to be trained in customer service. It needs to be top of mind, and they have 2-3 seconds to make a positive impression.

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New Website - MyPersonalSuccess.com

We have created a new website for those interested in just personal development. I have partnered with H. James Harrington, Ph.D. and Process Management and Quality Guru. Visit MyPersonalSuccess.com

Smile: a NEW One Session Program
Available September 15

Smile will be released around September 15. It has taken us 13 months to produce the new program. It is a one-session program implemented in 3-4 hours. The first step in great customer service is to Smile. In Minnesota, where I live, almost everyone smiles. In some parts of the US and in many countries, you seldom see a Smile.

A first impression can change everything. Offering a warm, genuine smile tells the customer:

• I like you.
• I care about you as a person.
• I value you.
• I care about your needs.
• I'm ready to help.

A genuine smile can change everything -- for the customer, your colleagues and yourself.

The user-friendly Leader Guide will come with a flash drive, and participant material will include a 6 x 9" perfect bound participant book, certificate, technique card, and Smile customer service performance standard.

View the Smile Brochure here

The facilitator guide with the flash drive and over 40 minutes of video is only $999. Participant kits start at $20.

We are offering a 30% discount through October 31, 2024, with a 100% money-back guarantee. Train your staff with Smile, and if for any reason you do not like it return all materials for a quick refund. In 45 years, we have had 2 refunds totaling less than $800.

If you want volume pricing, please reach out to your Service Quality Institute partner or contact John@servicequality.com

You can view the program on our website, Programs For Employees

Live & Virtual Certification Seminar in Minneapolis
May 16-26, 2023

View the Certification Seminar brochure.

If you want to build your credentials and advance your career, you should attend this Customer Service Certification Seminar. Service Quality Institute is the only learning Institute in the world that only focuses on customer service. We have a greater depth of learning programs for customer service and more experience than anyone else in the world.

Learn from the best. Pat Porras, our lead trainer, will facilitate the 4-day Certification Seminar. Learn more about Pat here.

Pricing is $2,800 with an early bird $503 discount with a price of only $2,297 or interest-free financing with $649 down and 9 monthly payments of $239. The Virtual seminar is $2,600 with an early bird discount available for only $2,097 or interest-free financing with $539 down and 9 payments of $229. Volume pricing is also available.

Leading Empowered Teams for an Awesome Customer Experience has been updated. All Certification participants receive the new Leader guide, PowerPoint and participant material. This 2-day seminar focuses on what you have to change to become more customer-centric, how to drive empowerment, the skills of coaching for a customer-driven workforce and teamwork.

"Feelings" is used on the first day of the Certification Seminar. All participants in CCST receive the $1,199 Facilitator and participant kit. The total facilitator and participant material each person receives is worth $1,871. The Certification Seminar licensees you to buy participant material at an 85% discount on the Certification Fees. Feelings participant kits are $22 each, and Leading Empowered Teams are $150 each.

We have special group rates of $119 USD night at the Marriott Courtyard Bloomington by Mall of America. Lock in our limited block of rooms now at a special rate. Your credit or debit card is NOT charged until you check in. Breakfast is included.

Book your group rate for Service Quality Institute

Start Date: Thursday, May 16, 2024
End Date: Sunday, May 26, 2024
Last Day to Book: Sunday, May 5, 2024

If you are working toward your Graduate of Customer Service or Master of Customer Service Diploma, it gives you 18 credits.

Click here to view our customer service diplomas.

Product Development

We have upgraded the video for 4 programs so far this year. Empowerment: A Way of Life, Speed, Loyal for Life and Feelings Service Retail. Smile is a new program. Leading Empowered Teams for An Awesome Customer Experience was also upgraded. We are now upgrading the video for Feelings Customer Care for supermarkets and Exceptional Service for Supermarkets.

John Tschohl Service Strategy Seminars

If you want to create passion and drive a service culture, use John Tschohl and get your entire leadership team involved. Here is in Spanish a live testimonial from Jorge Cesar Orlando from my July 27 seminar in Bogota, Columbia.

Open/Public Seminars - John Tschohl

Every presentation is customized. I can do keynotes for 60-90 minutes or a full day or 2-day seminars. Seminars can be live or on Zoom. Visit my speaking site.

My 8 books can be used to reinforce the message I deliver. Most of my books are also in Spanish and Russian. Virtually no speakers have the depth of products to reinforce the service strategy message after they deliver their keynote. If you want to use me for a keynote or 1-2 day seminar in 2023 or 2024, contact:

Carmen Velasco, VP of Latin America & North America
Carmen@servicequality.com
Whats App 1-619-862-7694

John Tschohl
John@servicequality.com
Cell/Whats App 1-612-382-5636

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