Amazon is one of the most customer driven firms in the world. Probably the best in the world. They understand speed, price, technology and everything is built around customer service.

There are six skills all employees need to master to improve the customer experience. Knowing these skills and execution is the difference between winning and losing.

If you don't know who they are how can you serve them?

Who are your customers? Do you know what they want? Do you know what they think about you and your products and services? If you don’t, you have some work to do.

Your company probably has great customer service, right? Most companies actually fail to live up to customer expectations, and are instead totally overestimate how good their service is.

Customer Service is important.  It does, in fact, make a difference and can be the distinction between a loyal customer and one that says “good bye and good riddance.”  Many companies wrongly focus on one aspect of customer service and pride themselves on their mastery of it. These 5 tenets must all be in place for customer service to succeed.