Very few firms understand the cost of employee turnover and damage it can do to their brand. Take a look at how your company values people from the front door to the corporate level. The mind set is pretty simpleâ€¦the less you pay them the easier they are to replace. Not true!
Employees at the bottom of almost every organization are the face of your organization. I estimate that 99% of the customer contact is with these employees and they are the least respected and least compensated in any organization.
Have you ever heard of Disney Worldâ€™s reputation for exceptional customer service? Empowerment is a religion there. Employees are thoroughly trained and then told that they have the authority â€“ it has been delegated to them â€“ to do whatever is necessary to deal with problems on the spot in order to make customers happy.
Disney is aware of four crucial roadblocks that must be removed in order to develop a truly empowered workforce...
Successful people are obsessed with learning. They out-learn everyone around them. Theyâ€™re voracious readers. Warren Buffet, Bill Gates, Mahatma Gandhi, and Disney CEO Bob Iger read and learn. They finish newspapers, books, audio books, journals, and magazines like Harvard Business Review, Inc, or Forbes while their not-so-committed peers waste their time on worthless entertainment.
I am a huge promoter of reading and learning. All the books I have written, all the seminars I give, all the coaching I do is based on learning. Learning about your industry, learning about yourself, learning about products, learning about your employees and most important, learning about customers. Itâ€™s my passion and has been for the past 40 some years.
Most firms feel their customer service is good. The question is does that provide customer loyalty and more sales. Is Good Service enough?
First let me clarify the value of quality service. I believe that great service retains the customers you already have, attracts more customers, and develops a reputation that encourages customers to do business with you in the future.
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